Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

In a world overwhelmed by constant distraction, simply buying media space doesn’t ensure a brand will be noticed anymore. Advertising has become almost invisible amid the noise of our daily lives, and ...

AI Digital, the AI-native media consultancy, announced the launch of AI Creative Studio — a full-service creative production ...

Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for ...

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...

State Farm “Stop Living on a Prayer” commercial, Courtesy of State Farm “Halfway There” insurance only puts in half the effort, and they demonstrate that by singing a hilarious parody of Bon Jovi’s ...

Brands leaned into the major cultural moments surrounding Super Bowl LVIII, which saw the Kansas City Chiefs (and number one fan Taylor Swift) take down the San Francisco 49ers on Feb. 11 in Las Vegas ...

Major Major, a full-service creative advertising agency, has officially opened its doors in Los Angeles. Staffed by veteran creatives and executives across filmed content and digital media, the ...