Initially controversial, Porsche's logo signifies its roots and originates as an idea from its founder. The Porsche crest is as iconic as the sports cars that define the company. The black horse ...

Viknesh Vijayenthiran June 1, 2023 Comment Now! Porsche on Thursday revealed a revised design for its iconic crest logo that will start appearing on the automaker's vehicles starting in late 2023.

Porsche chose to stick with the crest and now the logo is as iconic as the 911 itself. There have been multiple revisions to it over the years, though. These were made in 1954, 1963, 1973, 1994 ...

Staying well within their palette for the past eight decades, the team will use two versions of their traditional "Spoked B" going forward.

Porsche Just Changed Its Logo. ... It doesn't help much that the about-to-be-replaced crest and the new one that marks the brand's 75th anniversary are virtually interchangeable—which is new?