Compiling a customer profile can help you understand your target market more accurately, and should be updated on a regular basis. By gathering information on your ideal customers, you can tailor ...

Refine your profile by geography or in terms of where your target customer lives. You might be able to say, for example, that your target customer is "most" likely to live in a single-family home ...

From a marketing perspective, it's important to create an accurate customer profile that helps define who the customer is that you’re trying to reach. Skip to content. Toggle Navigation.

In this case, your target customer profile may be single or married, live in a downtown area, be between 25 and 40 years of age, be well-educated and have a high-paying job.

Since a clearly defined ideal customer profile is central to product-market fit, it makes sense that many CMOs are reassessing whether theirs are accurate and current.

SANTA ROSA, Calif.--(BUSINESS WIRE)--Customer Vineyard, a data analytics and marketing services company, announced today new funding from the Noel Group along with new board members. The Noel ...

Cindy Davis, a veteran executive leader of omnichannel customer experience for retail, hospitality and entertainment brands, joins Airship’s Board of Directors as an independent member.