"Just like business cards, custom pens are a simple yet highly effective way for small business owners to market their companies," said Robert Keane, president and CEO of Cimpress. "National Pen ...

Junyi Zhao in the McKelvey School of Engineering demonstrates using a simple ballpoint pen to write custom LEDs on paper (left). The same pens can be used to draw multicolored designs on aluminum ...

In an era dominated by digital technology, one might assume that traditional writing instruments like pens have become ...

Hobbyist turned small businessman Len Kaltman, who makes custom pens for businesses, got an unexpected order this spring: the U.S. State Department on behalf of Vice President JD Vance.

"Just like business cards, custom pens are a simple yet highly effective way for small business owners to market their companies," said Robert Keane, president and chief executive officer of Cimpress.