Damian Lillard had to wait almost 2.5 NBA seasons for the ninth installment of his signature sneaker line. However, good things come to people who wait. It has been quite the season for the ...

Lillard, 34, is now just the fourth active player in the NBA to have a lifetime shoe endorsement deal. Damian Lillard joins LeBron James, Kevin Durant, and Stephen Curry as active NBA players ...

The Portland Trail Blazers are still in the midst of finding a new star following the Damian Lillard era. Lillard himself appears to have performed the symbolic passing of the torch to one of the ...

Bucks star guard Damian Lillard is continuing to make a name for himself with the Milwaukee Bucks, this time with an off-the-court milestone. Lillard has been signed with the shoe company Adidas ...

In a groundbreaking move, NBA star Damian Lillard has signed ... This monumental deal makes Lillard the fourth active NBA player to secure a lifetime shoe endorsement, joining the elite company ...

After Damian Lillard signed a lifetime deal with Adidas, Gilbert Arenas' ex, Laura Govan, quickly claimed that her uncle had negotiated three of the four lifetime sneaker company deals of NBA players.

Milwaukee Bucks star Damian ... this season. Lillard joins LeBron James and Kevin Durant (Nike) and Stephen Curry (Under Armour/Curry Brand) as active NBA players with lifetime shoe endorsement ...