NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and ...

Recently, our customers have communicated a message to us loud and clear. It is a message that may seem counterintuitive here in the 21 st century, in the all-digital, micro-targeting, behavioral ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

In what may be the most compelling argument yet to finally end the ad industry’s long-held practice of targeting media audiences based on their demographic composition, Vice Media Group Wednesday made ...

Stereotype marketing is an informal concept that refers to marketing campaigns based off of generalized studies or common perceptions about behaviors and values of certain demographic groups. While ...

Demographic audiences delivered nearly twice the reach (+99%) of interest audiences in campaigns with the same budget when the selected interest audiences were too narrow, according to a study of ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. With the forthcoming “cookie-pocalypse” threatening to reign havoc ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Gantz, SVP, commercial, at Comscore ...

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