Companies invest heavily in building strong brands for their products and services, but if they want to have the people to ...

– This infographic 'Top tips for effective strategic brand planning' infographic shows how you might structure the strategic brand planning process from strategy development to sales implementation.

A personal brand is an essential part of being a small business owner. These tips are just a few ways to build your personal ...

In today’s competitive marketplace, the significance of a well-crafted brand identity cannot be overstated. A brand designer ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is ...

A strong brand identity is crucial for success, no matter the industry. Take2 Elevate, a specialist in website design and ...

Any shifts in the brand architecture? The market research you've performed will also help you develop new goals and navigate old ones. There might be significant shifts in the market that push your ...

A comprehensive guide to developing a paid search strategy that drives results at every stage of the customer journey.

T he second stage of developing and creating a powerful ... How does their pricing strategy align with their brand image? See where your competitors are advertising. Are they focused on social ...

As a marketer our role is to develop brand communication strategies, from messaging to branding that will engage our target audience. This can only be achieved by identifying and delivering the ...