In a world saturated with digital marketing, a recent study by Vericast uncovers the surprising staying power of direct mail. Far from being a relic of the past, physical mail advertisements continue ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

The findings: Technology has enhanced how personal direct mail can be, but another survey just confirmed it’s also a very effective way to reach customers and build relationships with them. That’s ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Digital advertising seems to be everywhere. You turn on your ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

As digital advertising faces increasing saturation and declining engagement, automotive businesses across the United States are revisiting a proven strategy—targeted direct mail. From dealerships ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

Add direct mail to the list of analog media being crushed by the Great Recession. The Direct Marketing Association originally predicted that direct mail volume would only fall 1% this year, but the ...

DMNews.com, October 7, 2004 , Thursday, October 7, 2004 12 AM Seventy-six percent of adult consumers read direct mail advertising, according to the Vertis Customer Focus: Direct Marketing 2005 survey, ...

HAVE YOU SEEN TV or direct mail ads for reverse mortgages? I'm going to guess that you have, especially recently, since the volume of mail ads has increased dramatically over the last few years. The ...

When people hear "response advertising," many think of mail-order ads found in newspapers, flyers, and magazines.They feature ...