Direct mail continues to be one of the most effective ways to reach a targeted audience. In addition, choosing the right vendor can make or break a direct mail campaign. So, this week the Ballantine ...

Direct mail automation -- combining direct mail campaigns with CRM and marketing automation clouds -- can fill the void in marketing opportunities for some marketers now that most tech conferences are ...

Sustainability is top-of-mind for many decision-makers, and using direct mail to reach them is a highly effective tactic that requires a thoughtful approach. Thanks to innovations in the emerging ...

In today’s world, email inboxes are exploding with blasts and social media alerts. Just think about the dozens of promotional emails you delete each day. That’s a big reason direct mail services can ...