But those shiny adverts work so well... Consumers don't care about how good a service is when using directory enquiries services - they're led by advertising, a new report from communications watchdog ...

The UK’s “192” directory enquiries (DQ) market will soon change out of all recognition. That famous number – and its international offshoot, 153 – will be replaced by a mass of competing six-digit ...

The market for supplying directory enquiries is being opened up on Tuesday, marking the beginning of the end for BT's 192 service. The telecommunications watchdog Oftel is removing BT's monopoly, and ...

LONDON (Reuters) - A new, free directory enquiries service is expected to save callers nearly 300 million pounds per year. Five years after BT's 192 Directory Enquiry service was replaced by an array ...

It is around five years since BT's 192 Directory Enquiry service was replaced by a bewildering array of 118 numbers, charging fees that some consumer groups have said are too high. In fact, as a ...

The 192 number for directory enquiries will no longer work after tonight. In its place are a choice of at least 15 alternative six-digit numbers starting 118. The change is designed to increase ...

The direct mail campaign ran at the start of the year, and the company is running its own telephone-based follow-up campaign tailoring billing packages best suited to the client. The mailpacks ...

A PHONE company has abandoned its directory enquiry service after it performed dismally in this week's survey of the new 118 system. Scottish-based Thus said it was scrapping its 118 335 line, ...

BT's directory inquiry services, 192 and 153, have stopped giving out telephone numbers after 46 years. Callers now hear a recorded message with a freephone number that selects at random the number of ...

BT has been ordered to refund thousands of customers it overcharged in a directory enquiries rip-off. They were kept hanging on the line, unaware it was costing them £2.39 a minute. Many of the ...

The third entrant to the €70m Irish directory enquiries market 11890 Ltd is planning to create 80 jobs over the next 18 months at a third call centre. The company plans on capturing 10pc of its target ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...