Have you ever been out and about, perhaps tackling the Christmas shopping list, and felt a bit thirsty? You buy a drink—say, one that comes in a plastic bottle—and quench your thirst, only to find ...

Decide you can do the hard thing, and you'll do it; know your worth, and you'll act like it; figure out what you stand for, ...

The cognitive dissonance theory was one of the most influential theories in social psychology first proposed by Leon Festinger in his book A Theory of Cognitive Dissonance in 1957. Festinger’s theory ...

Cognitive dissonance is more common than you think. In the field of psychology, it occurs when a person’s beliefs or values contradict their behavior or attitude and creates the feeling of mental ...

You could hang on to the empty bottle, or throw it in with general rubbish. If you are particularly passionate about recycling, the latter option may feel quite distressing. However, you might peek ...

The Penguine Dictionary of Psychology defines cognitive dissonance (CD) as "an emotional state set up when two simultaneously held attitudes or cognitions are inconsistent or when there is a conflict ...

Add Yahoo as a preferred source to see more of our stories on Google. SewCream/Shutterstock Have you ever been out and about, perhaps tackling the Christmas shopping list, and felt a bit thirsty? You ...