In Chrysler's 30-second spot, an animated Dodge ram head logo slides down the roof of a Ram 1500 pickup. A boy sneaks up to the decal, turns his back to the camera, unzips his pants and snickers.

Boring! Today's 1996 Dodge Ram 1500 is an Indy 500 "Official Truck," as denoted by its paint scheme and in-your-face door decals. Pace car duties for the 80th running of the race were assigned to ...