Some advertisers release their commercials ahead of the big game. Here are ads to watch before the NFL's 2025 Super Bowl.

Human and alien find common ground in nacho cheese Doritos in the winning fan-made Super Bowl commercial from contestants Dylan Bradshaw and Nate Norell who join TODAY to break down how their idea came together.

It's cheating a little bit, but there were a trio of ads specifically focused on women playing sports. The best of the bunch was the Nike commercial "So Win" narrated by the rapper Doechii, who just won the best rap album at the Grammys earlier this month.

Commercials during the game in 2022 year cost an estimated 6.5 million dollars for a mere 30 seconds. While a lot of money, people tend to watch the commercials often more than the game itself, and many advertisers see a huge spike in sales and Internet traffic immediately following the broadcast.