Pharmaceutical giant Pfizer has unveiled its most significant brand refresh in about 70 years. It includes a new logo, dropping the blue pill shape for a double helix-inspired mark, which conjures ...

Pfizer’s got a new blue. Two new blues in fact, with the company’s rebrand and new logo design. Gone is the staid blue oval pill background, replaced by a two-tone blue double helix spiral.

The new focus on its science and research capabilities inspires the most prominent part of Pfizer’s rebrand: its DNA-themed logo. Courtesy of Pfizer. The Pfizer wordmark now sits alongside a pair of ...

Exactly 66 years ago, on April 25, 1953, Francis Crick and James Watson published their famous article that showed that the shape of DNA is a double helix. They weren’t able to see DNA directly ...

RELATED: Goodbye pill, hello science: Pfizer debuts redesigned logo with double helix. Sanofi's changes aren’t stopping with the logo, either: More than a decade after buying out Genzyme, ...