Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Using portable EEGs, researchers found that when groups of people watch the same health promotion videos, their brain activity syncs up, indicating that the message has gone beyond being seen and ...

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

Today, any pharma marketing strategy has to take into account ... the patient journey has the potential to identify new and more effective approaches at every stage of the pharma marketing ...

Coordinating managed care strategy with marketing and medical affairs planning ... while also addressing a medical deficiency, is an effective way to introduce a new product to the market.

If you have just started your MSP company and think that its marketing is no different from any other business, you are wrong ...

As a sports activity that attracts great responses from fans and entertaining race car events, motorsport has not been left behind in using social media as a marketing strategy.