1 Now, fifty-six years past the first publication of Rogers’s book Diffusion of Innovations, we briefly review this theory, its principles, and the implications for practice as a fifteen-year ...

The diffusion of innovations theory was developed by E.M. Rogers, a communication theorist at the University of New Mexico, in 1962. The theory explains the passage of a new idea through stages of ...

Not surprisingly, Ev Rogers (father of diffusion theory) was a communications expert, not an engineer or even a marketing person. The more connected you are to folks who are more innovative ...