As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

So if you plan to exhibit at three trade shows per year, for example, you'll include the costs to participate in the shows and prepare your booth and marketing materials. If you find the tactics ...

Bryant offered the following example: “Need $100,000 in revenue ... it’s important to understand how to think about a marketing plan. A good marketing plan targets who your buyers are, establishes the ...

For example, you've assumed something about the market size ... If customer preferences aren't precisely as we assumed, is our marketing plan still a good one? If the target market size turns out to ...