Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve ...

In a world where academic pressure and the challenges of studying have reached an all-time high, EXCEL® Gum, Canada's #1 gum brand made by Mars, has unveiled an initiative to address the study-related ...

In 2023, for example, it launched a campaign focused on a Spotify playlist, which included sounds such as a person chewing gum or popping blister packs of gum. The idea behind the soothing sounds was ...

Canada's favourite gum just got a fresh makeover. EXCEL® Gum, proudly part of Mars, is unveiling a bold new look this summer, celebrating a new era of confidence, culture, and connection. Launching ...

Dive Brief: Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve ...

TORONTO, May 29, 2025 /CNW/ - Canada's favourite gum just got a fresh makeover. EXCEL ® Gum, proudly part of Mars, is unveiling a bold new look this summer, celebrating a new era of confidence ...