Powered By Gen Z, Formula 1 Hits Estimated 831 Million Fans Worldwide

Ahead of this weekend’s race in Silverstone, new data reveals that global racing series Formula 1is the largest annual ...
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Mercedes F1 team CEO Toto Wolff’s experience with two Gen Z drivers made him realize the workplace stereotypes are ‘a bit unfair’

Gen Z is now making up a quarter of the global workforce, but the new foundational demographic of the workplace is hardly a monolith. Toto Wolff, CEO and team principal of Mercedes-AMG Petronas ...
Yahoo! Sports

Mercedes-Benz CMO Melody Lee on F1, Gen Z Fans, and the Future of Motorsport Culture

As Formula 1 cements itself in pop culture, Mercedes-Benz CMO Melody Lee told Boardroom all about how the brand is blending its 140-year racing legacy with a new wave of Gen Z fandom and global ...