Shaquille O'Neal has never been one to shy away from ... So I looked the great Howard Schultz in the face, and I said, 'Black people don't drink coffee, sir. I don't think it's gonna work.' ...

The interviewer claimed that (Black) people eat cinnamon pretzels, but Shaq quickly rejected that statement during the on-stage banter, as he referenced only basing his business decisions on logic ...

And he was Prime Shaq. This is like 2000 amidst their three-peat ... Shaq was like, 'Black people don't drink coffee.' He was like, 'I never seen anybody of color drink coffee.' "Whenever I'm ...

Some people become walking ... If you’re looking to hire just a famous Black face to solve your problem, I’m not your guy. But … I love the brand.” Shaq found out Papa John’s had zero ...

I told him, ‘Black people don't drink coffee, sir.' You should've seen his face." Looking back, Shaq sees the missed opportunity as a valuable lesson. "It was a mistake, but I learned from it ...

Despite the costly damage, Shaq refused to seek legal action. “The first one was believed to be arson. The second one was believed to be some homeless people… My thing is, I’m not gonna be ...