Develop a live event marketing plan that creates opportunities for you to show the public your fashions. Live events can include fashion shows, trunk shows or in-home demonstrations.

How to Market a Fashion Show. Small business owners with clothing companies often stage fashion shows to generate interest in their items. Creatively marketing your event can bring in a crowd of ...

After a four-year hiatus, the Victoria’s Secret Fashion Show is set to make a return in 2023. Learn what the brand’s chief financial officer had to say about the “new version” of the event.

Viewership topped 9.7 million in 2013, but five years later, it had dipped to just 3.3 million people. That same year, Ed Razek, then the chief marketing officer of Victoria's Secret's former ...

Though the fashion show was once enormously successful as a marketing tool, with more than 12 million people tuning in to the first show in 2001, viewership had drastically dropped in the last ...