Pidilite Industries - a Mumbai-headquartered consumer and industrial specialty chemicals maker whose popular brands include ...

Harsh Goenka is the chairman of RPG Enterprises. For years, Fevicol, the popular adhesive brand, has been known for its classy yet quirky television commercials. But it has now proved it can be ...

To celebrate 60 years of operations, Fevicol has unveiled a new campaign that captures its bonding qualities. Conceptualised by Ogilvy, Pidilite’s creative agency partner for over three decades, the ...

The BJP government has been facing sharp criticism over the alleged theft of donations at the Ram temple, an issue the ...

Fevicol has once again captured attention online with a witty ad that shows how its strong glue could have saved the Louvre museum heist, leaving no chance for anyone to steal anything glued with ...

When Cersei Lannister, Queen of the Seven Kingdoms in HBO’s telly series ‘Game of Thrones’ said, “I wanted those elephants” in season seven’s premiere episode, the Internet got a new meme. Lannister, ...

Suffice to say that Fevicol ads are timeless. Since their debut on television in 1997, Fevicol has not only entertained but also nudged us to bring out our own version of the ad. If you are one of ...

From school projects to sticking together a broken household item, Indians for decades have trusted Fevicol. This brand has become synonymous with adhesives in India and is one of the essentials in ...

Fevicol, the adhesive brand which promoted the concept of strong bonds, has launched a heartwarming campaign after touching the 60 years milestone in its quintessential humorous execution. The 60-year ...

https://www.india.com/viral/fevicol-fevikwik-other-glues-stick-things-together-but-these-dont-stick-to-their-own-containers-due-to-adhesive-polymer-chemicals-water ...

He argues it is better to translate emerging behavioural shifts into scalable business opportunities rather than invent ...