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Fevicol's humorous ad on Louvre jewellery heist is viral: ‘Ab Dhoom machane ki baari hamari'
Fevicol has once again captured attention online with a witty ad that shows how its strong glue could have saved the Louvre museum heist, leaving no chance for anyone to steal anything glued with ...
This case study describes the history of a 20 year campaign (1992-2012) by Fevicol, a glue brand, to justify its premium price and become India's leading adhesive. This case study describes the ...
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