Ahead of the 2024 college football season, the Florida Gators have ... and Florida’s logo can be seen on the Jordan 3’s tongue. The grey and white elephant print adds flavor at the heel ...

The Florida Gators’ name, image and likeness structure was overhauled Tuesday when a new group, Florida Victorious, became the main NIL organization supporting UF athletes. It supplants the ...

The partnership will include officially licensed co-branded craft beer featuring Florida's logo, "gameday activations", and a year-round campaign to celebrate the Gators, The Shock Top Company ...