The brand was called out previously for not being inclusive. A makeup brand received criticism online from beauty influencers over its darkest foundation shade as one creator compared the tone to ...

Makeup company Youthforia’s darkest new shade of foundation is being called “tar in a bottle” by critics. The brand launched in 2021 and landed a “Shark Tank” investment from Mark Cuban ...

Beauty influencers have criticized Youthforia, saying the brand didn’t adequately test the darkest shade of its Date Night Skin Tint Serum Foundation. By Sandra E. Garcia When Youthforia ...

Youthforia, a clean makeup brand that purports to make makeup products you can sleep in, is at the centre of online controversy over the release of its extended range of foundation shades.

“This should not be your darkest shade in 2023,” Golloria says. “This is not inclusion.” She goes on to say that beauty companies market their foundation shades to appear darker when being ...

The Patrick Ta foundation is a hot topic, so six women put the buzzy product to test. Here’s our honest review, including ...

Normally I find foundation too drying, hence my preference for tinted moisturizers, but this felt sooo good. It was the epitome of “my skin, but better.” 3W is actually a perfect shade for me ...

Launching on Feb. 27, BoldHue is a tool that formulates personalized foundation shades on demand. By utilizing scanning technology that analyzes the skin’s pigments, it helps everyone — no ...

Makeup company Youthforia’s darkest new shade of foundation is being called “tar in a bottle” by critics. The brand launched in 2021 and landed a “Shark Tank” investment from Mark Cuban ...