(CNN) — Starbucks is offering a rare perk on Monday: free coffee. Under CEO Brian Niccol, the coffee chain has drastically reduced its deals and giveaways in an attempt to boost its bottom line.

Happy Red Cup Day to all who celebrate! The day to get your free reusable Starbucks Red Cup is finally here, and customers can’t wait to get their hands on them. On Thursday, Nov. 16 ...