Aside from the rounded edges and “YZY” lettering, the emblem’s white typeface and navy background bear a striking resemblance to Gap’s longtime logo. The official version is practically ...

Earlier this week, Gap unveiled a new logo on its website. Gone were the white letters on a blue background ... as the voices of the respective logos. No, really. The new logo says things like ...

After its new logo was panned on social-media sites, Gap has decided to ditch the design faster than a supermodel can say "auf Wiedersehen." Anne Dujmovic was a senior editor at CNET. Her areas of ...

The Gap (GPS) logo saga has a final ... In fact, the old treatment with its uneven lettering suddenly makes no sense at all next to the new-old logo's typeface tummy-tuck. (Click to enlarge ...

Bill Chandler, vice president of corporate communications, tells Co. that Gap’s new logo could be thought of as a jumping-off point for something more permanent. And no, this isn’t all a PR stunt.

UPDATE: Between the Lines of Gap's Explanation for Changing Its Logo The Gap's redesign of its logo bears all the signs of morphing into a full-fledged PR disaster. Yesterday, the 24-hour-old logo ...

Gap North America President Marka Hansen said the San Francisco-based company realized how much people liked the old logo after the company had put up the new one -- a white background with black ...

Since 1908, we’ve aimed “to injure no man, but to bless all mankind ... After keeping the same iconic logo for 20 years, Gap decided the time had come for change. Contemporary?

The new logo on the website had "Gap" written in black against a light background with a small blue square behind the top of the letter "p". But critics attacked the rebranding on social networks ...

Aside from the rounded edges and "YZY" lettering, the emblem’s white typeface and navy background bear a striking resemblance to Gap’s longtime logo. The official version is practically ...