Gen Alpha’s anxiety is rising fast—and it’s not just because of screens. Discover the hidden culprit and how we can raise ...

This year, Gen Alpha and Gen Z customers spent more during large sales, such as Black Friday or Valentine’s Day, and less in the “in-between” periods, according to Dillon. REUTERS “Our ...

If you follow any Gen Zers on social media, you may know they seem to abide by one piece of sage wisdom: Go big or go home. That much is certainly true when it comes to their wild prom-posals and ...

Valentine's Day is a time to celebrate romance, love, Saint Valentine - and gifts. Americans in relationships plan to spend an average of $155 on Valentine's Day this year and Gen Z leads the pack ...

Gen Zers are expected to spend more money on Valentine's Day gifts this year, compared with millennials. psisa/Getty Images What To Know. According to a survey conducted by CouponFollow, as ...

Understanding Gen Alpha is crucial for business leaders because this generation, born into a world of rapid technological and societal change, represents the future of the workforce and consumer base.

Generation Alpha, born roughly between 2010 -2024, are the new force in town you need to pay attention to. Often seen as adept navigators of a digital world dominated by smartphones, social media ...