Ghost's marketing exec explains how, with 'Impera,' the team's vinyl strategy led to the biggest sales week in the genre since 1994.

The Impera vinyl variant is limited to 2000 copies. The other four albums ( Prequelle, Meliora, Infestissumam, Opus Eponymous are limited to 100 each. Check out mock-ups of the vinyl above.

The Ghost album actually sold 77,000 copies, and 44,000 of those sales were vinyl. Ghost released many collective variants of the vinyl (Stereogum counted 20) which probably boosted those numbers.

Pick up yours here, along with more Ghost vinyl and merch, and hear the new live version of “Absolution” below. Rite Here Rite Now will show in theaters on June 20 and 22 , and tickets are on ...

Of Skeletá’s first-week album sales, vinyl purchases comprised just over 44,000 copies.That’s not just the largest sales week on vinyl for Ghost, but the biggest week for a hard rock album on ...