Your marketing strategy was public seminars. You attracted 100 people into the room. If they are a cross section of the local market, 10 people qualify as potential clients, 90 do not.

Within a good marketing strategy, the company's message must be clear and inviting. The business should stand apart from the rest by communicating a consistent marketing message.

Cause marketing is a good way to address the challenges our communities face while improving your business’s ethos and outcomes. The opinions expressed here by Inc.com columnists are their own ...

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

It doesn’t matter how great your product or service is, if you can’t market to the right people, nobody will use it, making a solid marketing strategy a must.

A good marketing strategy for market penetration can have far-reaching effects on your sales, boosting your bottom line and providing opportunities for growth. More Resources on Market Penetration and ...

Understanding the core problem and addressing it strategically is another critical element of a successful marketing strategy. The Snaplistings team encountered a challenge when doing the campaign ...

A good marketing strategy must drive performance while elevating brand equity. The performance-oriented part must be rooted in the key services an organization provides to the community it serves.

A good content strategy will help you establish your goals, determine priorities, and maximize efficiency. Here’s what you need to know to create one. When it comes to content marketing ...

Those characteristics are hallmarks of a good email marketing strategy. But what about the hallmarks of the best ones? Here are four key characteristics. Table of Contents.

Made of Marketing. A good marketing campaign can only do so much. A product — or movie — must be good to have sustained success. I believe the key behind "Maverick's" success is that it's unusual.