The archetypal Tumblr aesthetic is difficult to describe, but it’s like the combination of a clumsy graphic collage made out of a Windows 98 screensaver, photos of Greek statuaries, and a ...

Now, Tumblr has become a place where she posts "chronically." Tumblr, founded in 2007, experienced a meteoric rise, hitting 100 million blogs just six years later. By the early 2010s, the so-called ...

It’s time to grab your skinny jeans and blast The Strokes: the 2014 Tumblr girl aesthetic, or Tumblrcore, is back in style. While one could argue that the indie Tumblr look never truly left ...

Cottagecore is an aesthetic that brings together all the best parts of rural life, and it's becoming more popular during a period of high anxiety. Business Insider Subscribe Newsletters ...

The academia aesthetic doesn't just thrive on Tumblr. It’s also popular on Pinterest, Instagram, and TikTok, where the "dark academia" tag has over 1.6 billion views and "light academia" has ...

More widespread are the Tumblr-era aesthetics, which are a living testament to its rippling effects on 2021 culture. We're simply reliving the old days, just via TikTok this time around.

Every few years, millennials and Gen Zers revisit the early 2010s Tumblr aesthetic. Here's why some say 2014 remains a significant year in our collective cultural imagination. IE 11 is not supported.