There’s proof a business’s music choices have a significant impact on the customer experience. In his iconic song, American Pie, writer and singer Don McLean asks, “Can music save your mortal soul?” ...

Gabe Dalporto, chief executive at Westlake Village-based Guitar Center, shares his outlook for his music retail chain as it navigates growing competition online and at the store level. Guitar Center ...

How did a guitar store in Lincolnton become one of the top music retailers in the world? Roger Calhoun, a Gastonia native who owns Guitar Wishes, believes there’s several factors at play, but all of ...