It’s an abbreviated menu to start with chicken shawarma bowls, a gyro burger made with ... accustomed to buying store-bought pita, Laimoon’s wood-fired bread is a revelation.

Despite being founded in Boise, “we spend a lot of time educating people on what our food is,” the chain’s president said.

In a world where customers are accustomed to buying store-bought pita, Laimoon’s wood-fired bread is a revelation. This trio of dips is Laimoon’s top seller. The Gyro Burger is formidable.

The primary motive? Too many Gyro Shacks in close proximity, he said. But Boiseans’ tilted-head reaction to the Greek concept of rotisserie-cooked meat wrapped in pita bread certainly didn’t ...