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Max is rebranding again this summer - back to HBO Max
If you never really stopped calling it HBO in the first place, you’re in luck. The Max app is rebranding again this summer.
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Max changing name BACK to HBO Max: ‘Same app, new-ish name’ Max changing name BACK to HBO Max: ‘Same app, new-ish name’
This semi-rebranding comes after HBO decided to shorten its streaming app’s name in 2023 to just “Max.” Naturally, many were critical of the change, but with time, we came to accept it. Though some of ...
The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
HBO's Streaming Service Is Undergoing Yet Another Name Change: Find Out More!
Warner Bros. Discovery announced during its upfront presentation in New York on May 14 that its streaming service is getting ...
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Max or HBO Max? Here's why the streaming platform changed its name again
Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between ...