Harley-Davidson has been on an interesting trajectory of late. The company seems to have put big, heavy, chrome-laden ...

In the recalled motorcycles, when the oil dipstick is removed while the engine is pressurized, oil may eject, increasing the ...

Harley-Davidson's "Back to Bricks" plan yields its first new model, and it's one the Harley faithful will definitely approve ...

Not only does the cruiser bear an iconic Harley-Davidson nameplate, but it will also boast an air-cooled V-twin powerhouse ...

The legacy Sportster has proved the most-requested model from both riders and dealers Starrs has met since starting as CEO in ...

Harley-Davidson's first quarter profit dropped significantly, but its new 'Back to the Bricks' strategy aims for growth.

The motorcycle company’s new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.

At its heart, Harley hopes to attract younger riders, a demographic it has struggled to appeal to in many years. The ...

"No two Harley-Davidson motorcycles on the road are the same, and that’s exactly how riders want it," says CEO Artie Starrs.

Right, here we are. It has become evident that Harley-Davidson has been working on a budget entry-level motorcycle for the better part of the last four years, and it’s supposedly set for a 2026 launch ...

Harley-Davidson is introducing the Sprint model this year and bringing back the Sportster model in 2027 to attract younger customers to dealerships.

Harley-Davidson's new CEO wants to transform how people think about the iconic motorcycle brand, so the company is trying ...