TikTok’s viral Hongdae boy videos – while they may be comedic parodies – are drawing attention to broader insidious forms of ...

Often referred to as Hongdae Street Style in Korea, but certainly not limited to those in the Hongdae area (considered to be the most fashionable part of Seoul), the simplified term “street fashion” ...

Hongdae is actually short for Hongik Daehakgyo (Hongik University). In Korea, it is common to have neighbourhoods named after the major university of that area. Hongik University is one of Seoul’s ...

Seoul has plenty of cool neighborhoods ... tons of stores selling the latest in Korean fashion. Peruse the multiple floors of clothes at M. Playground Hongdae, a seemingly infinite selection ...

From skincare to 'Squid Game' and everything in-between, Korea's influence has well and truly permeated popular culture. If ...