Matchbox attempted to compete by introducing its "Superfast" line, but struggled to match Hot Wheels' appeal. Economic challenges in the UK further complicated matters for the British company.

Ahead of the F1 movie debut, Hot Wheels unveils a limited-edition 1:64 scale replica of Brad Pitt’s APXGP car complete with ...

Here are some of the best Hot Wheels collaborations we’ve seen over the years, with snazzy cars that should be in every ...

Hot Wheels used the supped-up Mach-E 1400, so Matchbox was ready to fill the void with a bone stock model. The Nissan Hardbody is a fairly recent casting, having been released in 2020.

The toy giant's film division has 200 potential titles it could look to develop: "It’s the double-edged sword, because we’ve got so much pre-awareness but no story,” says vp Elizabeth Bassin ...

Some Hot Wheels cost as little as $1 or $2. And as a new dad to twin girls, Cox says it's not just boys who collect small metal cars. Gold Flame now draws up to 200 customers each week from all ...

While kids like Hot Wheels because they look good and go fast, ... Matchbox cars were introduced in 1953 and were the benchmark for toy cars.

Matchbox was making tiny die-cast cars more than a decade before Hot Wheels rolled onto the scene. It might be even more surprising to learn the first one was made for a girl, not a boy.

The Hot Wheels Legend Tour, which cruised into Houston in September, is finishing its 2024 competition Saturday at its Global Grand Finale. Ten custom-made cars remain in the competition ...