Kevin Plank's return to the corner office was good for his wallet.

It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” ...

Under Armour makes shocking promise to HBCUs through 2029 that will transform athletics. The commitment to Black colleges ...

Promotions could challenge Under Armour’s profit margins in the years to come. The athleticwear brand reported last week that its fourth-quarter gross margin declined 310 basis points to 43.4 ...

Under Armour used to be considered as a premium apparel brand, and Plank wants that reputation back.The company is focusing less on sales volume -- Q1 revenue was down 10% year over year as a result.

Under Armour, Inc. (NYSE: UA, UAA) and the National Football League today announced a long-term partnership, under which Under Armour will become an official footwear and glove partner of the NFL.

The 2025 Under Armour All-America Bowl will be played between Team Icon and Team Unstoppable. For a full breakdown of both teams' rosters, including where players are singing, click here .

Under Armour is debuting its first collection with Unless after acquiring the brand last summer. As part of the deal, Liedtke, a former Adidas exec who founded Unless in 2020, came on to work with ...

Under Armour and other U.S.-based retailers that rely on overseas manufacturing are bracing for the full impact of sweeping, multi-nation tariffs announced last month by President Donald Trump.

Under Armour Inc. posted a fourth-quarter loss on Tuesday and said uncertainty due to “evolving trade policies and the macroeconomic environment” is preventing it from providing a full-year ...