Quick, what comes to mind first — Iowa's state song or the Hy-Vee jingle? For most Iowans it's the familiar "Where there's a helpful smile in every aisle" — the simple and catchy tune that West Des ...

For decades Iowans have heard "a helpful smile in every aisle" on Hy-Vee commercials. Here's a look at the jingle's history, first published in 2014.

Add Yahoo as a preferred source to see more of our stories on Google. Whether you like it or not, some commercial jingles are unforgettable. The "Five Dollar Footlong" or the "Nationwide is on Your ...

From the archives: Hy-Vee's 'A helpful smile' jingle turns 50. Do you remember the words? For decades Iowans have heard "a helpful smile in every aisle" on Hy-Vee commercials. Here's a look at the ...