As fans flipped through New Jeans' Hyein Vogue photoshoot, they couldn't contain their excitement. She wore pieces from Louis Vuitton's recent release, the 2023 Cruise Collection, designed by ...

K-pop group NewJeans’ Hyein announced as new brand ambassador for Louis Vuitton. The rookie 14-year-old idol will be following in the footsteps of her HYBE Labels' senior group BTS, who ...

NewJeans members Minji, Hanni, Danielle, Haerin, and Hyein star in Calvin Klein's fall 2024 campaign, and Teen Vogue has an exclusive first look at the video.

Danielle has also worked with Burberry and YSL Beauty, while Hanni is an ambassador for Gucci and UGG. Hyein has partnered with Louis Vuitton, Haerin with Dior, and Minji for Chanel.

Yet it is this element of wish fulfillment that make a Hyein Seo piece so compelling. Past seasons have been inspired by the qipao-clad sirens in Wong Kar Wai’s 2046 and Street Fighter’s Chun ...

Along with Girls’ Generation’s Taeyeon and TWICE‘s Nayeon, NewJeans’s Hyein, who was recently named the new ambassador of Louis Vuitton, has graced the cover of Harper’s Bazaar’s May ...