King Arthur Flour is no more! The oldest and first flour ... The new name also comes with a regal new logo, which will feature a wheat crown to "celebrate the brand's commitment to baking." ...

Simply Recipes / Getty Images When I first started baking ... one brand stood out above the rest: King Arthur All-Purpose Flour. The consensus among the pros is that King Arthur delivers ...

As of 8 a.m. on July 20, 2020, it is decreed: King Arthur Flour will henceforth be known as King Arthur Baking Company. The venerable Vermont business, which got its start in Boston in 1790 as ...

their all-purpose flour, after King Arthur. It was introduced at the Boston Food Fair in September 1896, and became an immediate success. The distinctive image of the medieval knight on his horse ...

MALVERN, Pa. -- A small flour maker is using innovative ways to spur a declining category, and it seems to be succeeding. Acme Markets here and King Arthur Flour sponsored bread-baking classes in ...