Anker Innovations, who make the eufy range of robotic vacuums, partnered with influencer marketing agency Scroll Stop ...

Opinion: Dish Network senior corporate counsel Cassidy Merriam writes that companies working with influencers for marketing ...

An icon in the shape of a lightning bolt. Impact Link Joe Gagliese and Mathew Micheli founded the influencer marketing agency Viral Nation in September 2014. They started the company as an ...

Gamers often have deeply engaged communities. They create a dynamic and high-intensity space for viewer engagement through ...

Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.

Influencer marketing. It's the magical misfit of marketing, the supposed sales heavy-hitter that 49% of modern consumers depend on to make buying decisions, the branding unicorn that generates 8X ...

Hall’s brand of choice for drinking, brushing his teeth and submerging himself — that’s fantastic news.“We’re so thankful to ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks ...

Influencer marketing enables reaching potential customers at every stage of the decision-making process, from when they first become aware of a brand to when they are considering making a purchase.