Gamers often have deeply engaged communities. They create a dynamic and high-intensity space for viewer engagement through ...

An icon in the shape of a lightning bolt. Impact Link Joe Gagliese and Mathew Micheli founded the influencer marketing agency Viral Nation in September 2014. They started the company as an ...

Influencer marketing. It's the magical misfit of marketing, the supposed sales heavy-hitter that 49% of modern consumers depend on to make buying decisions, the branding unicorn that generates 8X ...

For some context about how influencers expect to be paid, consider Influencer Marketing Hub’s State of Influencer Marketing 2024 report, which revealed that 49.6 percent of brands pay influencers ...

Influencer marketing enables reaching potential customers at every stage of the decision-making process, from when they first become aware of a brand to when they are considering making a purchase.