Not long ago, watching TV meant slouching on the couch, remote in hand, flipping through channels. Audiences were glued to ...

However, Tim Cook and Eddie Cue, Apple's Senior VP of Services have been instrumental in ensuring Jobs' vision for an interactive TV solution tied to iCloud reaches its full potential. They have ...

like video game units and even satellite or cable TV boxes that have hybridised. The Next Phase of Interactive Entertainment It seems as though, for now, the evolution of the TV will stop at being a ...

At CES 2025 from Jan. 7-10, GameLoop TV will demonstrate interactive games from its premier partner Play Works, such as “Wheel of Fortune,” “Pac-Man” and “Tetris,” transmitted via ATSC 3.0 on channel ...

Netflix is undoubtedly one of the best streaming services on the planet – its vast library of content is matched by a huge ...

and radio and television broadcasting (Armstrong, 1994; Strangelove,... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for ...

“When we're asking consumers what they think about interactive TV experiences, we certainly want to understand [their concerns],” Kent says. “What's their fear? What's their concern? The number one ...