CHICAGO - It's a 5-year-old's dream. Kids who balk at that chewy crust on the edges of their sandwiches can soon get their bread pre-decrusted. Proclaiming "baking's biggest breakthrough since sliced ...

St. Louis-based Sara Lee Bakery Group has chosen Dallas-based Publicis for its IronKids crustless bread campaign. Adweek.com reported that two television spots are scheduled to begin this week, and ...

The 13-year-old, about to become an eighth grader at Springhouse Middle School, won the senior male division title Aug. 18 in the IronKids Bread Triathlon event in Minneapolis, Minn. That effort ...

Sara Lee Corp. is betting that less will prove to be more--at least as far as bread is concerned. The Chicago-based consumer products company will formally introduce a new crustless bread on Sunday at ...