Ivory soap’s longevity flies in the face of a ... P&G launched a light-duty dishwashing detergent under the Ivory brand, followed by liquid hand soaps in the 1980s and moisturizing body washes ...

Directed at mothers ages 25 to 49, the new advertising, by Wieden & Kennedy, is promoting Ivory’s bar soap, body wash and liquid hand soap. All come in Ivory’s original formula, or with aloe ...

P&G—the home of Ivory Soap–has been making and selling ... colleagues staffing the clinic were using lots of alcohol-based hand rubs. But for the rest of us, should it be bar soap or liquid soap? “The ...

Check out more from the series here. Listener Twinkle Kang-Stewart from Oxnard, California, asks: Is there a formulaic difference in liquid hand soap versus liquid body wash, or is it a soap ...