This iconic cake of soap invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: "It Floats" and its "99+44⁄100% Pure."The original product is a no ...

Procter & Gamble Co. is coming clean about the history behind Ivory soap, saying the product's ability to float wasn't discovered by accident. The company has used the slogan "It floats" to promote ...

PROCTER & GAMBLE is bringing one of its oldest and one of its most known brands, Ivory soap, into the 21st century with new packaging, advertising and social media initiatives. P.& G. announced the ...

CINCINNATICINCINNATI — Procter & Gamble’s oldest brand is getting a makeover – kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old ...

Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under $5, ...