as the brand has often dipped into its storied history to help highlight its present. The Jeep logo itself has had a few changes throughout its existence, but the Helvetica bold text that adorns ...

The New TJ-Based Logo Is The First In The History of The Jeep Brand Jeep(R) vehicles, the benchmark of off-road mastery the world over, will be marketed beginning later this month with an ...

The Wagoneer S “marks a new chapter in the storied history of Jeep brand,” CEO Antonio Filosa said after unveiling the electric SUV last May. Jeep launched the Wagoneer S Launch Edition model ...

We're talking about the dedicated logo adorning the front fenders (and T-shirts of caps, for that matter). Well, the owner of a 707-pony Jeep has decided to take this matter into his own hands ...