Catch Jesser's League Pass alternative broadcast in the NBA App for Pelicans-Warriors this Friday at 10 p.m. ET. Bailey Colon, for NBA.com The first instance that sparked YouTube sensation Jesser’s ...

Also known as Jesse Riedel, the major YouTube sports influencer has over 36 million social media followers. By Etan Vlessing Canada Bureau Chief Jesse Riedel, also known as Jesser, has signed with CAA ...

CNBC's Alex Sherman sits down with YouTube creator Jesse Riedel, known to millions as "Jesser." Panic at Mexican airport after drug lord 'El Mencho' killing Anxiety builds as Iranians brace for ...

YouTube star Jesser and others to be integrated into NBA events and telecasts as league looks to combat media fragmentation to reach Gen Z and beyond The NBA is turning its All-Star weekend events ...

Casting "Trapped Every Country On My Basketball Court," a Jesser video. Production states: "We need people who are from or have heritage to France, China, Canada and Russia who play basketball and ...

However, the NBA is not writing a check to every one of them. Some do it for the exposure, the content and the opportunities may emerge with the NBA’s blue-chip sponsors. Jesser, a sports influencer ...

The CNBC Sport videocast brings you interviews with the biggest names in the business. In this week's episode, CNBC's Alex Sherman sits down with YouTube creator Jesse Riedel, known to millions as ...