David A. Steinberg is the CEO of Zeta Global, a marketing tech company worth $4.45 billion. He's learned that employees can't ...

Apple instantly became a household name when it aired the enormously popular “1984” ad during Super Bowl XVIII. Directed by ...

But former Apple chief executive John Sculley, 76, says that was just one side of Steve. "So many of the movies and portrayals of Steve Jobs just focus on the 'bad boy' Steve, or the idea that he ...

A former Apple CEO echoed company founder Tim Cook's praise of its newest product as being as revolutionary as the iPhone. Nearly 17 years after iPhone hit the market, former Apple CEO John ...

Apple founder Steve Jobs famously sneered at Pepsi marketing czar John Sculley. "Or do you want to come with me and change the world?" The king of Cupertino is gone, but the smooth East Coast ...

Produced by Zeta’s in-house creative team, the campaign weaves together inspiration from visionaries like Beethoven, ...

Both the Apple III and the Lisa failed to become commercial hits. So in 1983, Jobs decided to recruit John Sculley, who was the CEO of Pepsi at the time, famously asking Sculley: "Do you want to ...

Apple President John Sculley, flanked by co-founders of Apple, Steve Jobs (left) and Steve Wozniak (right), unveiled the new briefcase-size Apple IIc to more than 3,000 dealers and software sector ...

Tech icon Steve Jobs was fascinated by Japanese culture, and was particularly passionate about shin-hanga woodblock prints. Interviews with former colleagues and friends reveal that his lifelong ...